http://legacy.touro.edu/tcsouth/depts/Business/index.asp

BUSINESS MANAGEMENT AND ADMINISTRATION

Welcome to the Business Department at Touro College South!

Susan D. Murray, MBA
Susan D. Murray, MBA
Coordinator of Business Programs


The Business Department at Touro College South offers a Bachelor of Science degree program in Business Management and Administration with concentrations in Management, Finance, Marketing, and Accounting (non-CPA). Students benefit from the excellence and real-world business experience of our faculty, who are dedicated to preparing students to become productive members of the business community either as employees of large corporations or as entrepreneurs.

Students receive individual advisement designed to help them target their interests, choose the right business concentration and elective courses, and graduate ready to pursue their career goals. Regular office hours are scheduled during the week, or appointments can be arranged by calling the department at 305-535-1066 ext. 5300.


B.S. PROGRAM IN BUSINESS MANAGEMENT AND ADMINISTRATION

Overview of Major
Management Concentration
Marketing Concentration
Accounting
Economics
Finance
Marketing
Management

OVERVIEW OF THE MAJOR

BUSINESS CORE
33
BUSINESS CONCENTRATION
21
BUSINESS ELECTIVES
9

TOTAL CREDITS
63

Majors in Business Management and Administration must take 63 approved credits. Thirty-three of these are required as follows:


REQUIRED BUSINESS CORE

EBA 101 Principles of Accounting I 3
EBA 102 Principles of Accounting II 3
EBE 101 Principles of Macroeconomics 3
EBE 102 Principles of Microeconomics 3
EBM 101 Principles of Management 3
EBF 101 Principles of Finance 3
EBM 213 Business Law I 3
MAT 120 Pre-Calculus (or exemption)* 3
MAT 261 Statistics for Social Science Majors 3
MCO 140 Computer Concepts with Business Applications 3
MCO 148** Advanced Computer Business Applications** 3



* Students may be exempted from Pre-Calculus (without credit) by passing a placement examination

**Students choosing the Finance concentration (see below) may take MAT 240, Finite Mathematics, instead of MCO 148

Please note: State requirements also stipulate that at least 60 credits toward the B.S. degree be in Liberal Arts

CHOOSE ONE CONCENTRATION (Management, Finance, Marketing, Accounting) (21 credits)

Majors in Business Management and Administration must choose one concentration (Management, Finance, Marketing, Accounting) and complete the required courses for the concentration:

Management Concentration

EBF 220 Corporate Finance 3
EBK 101 Principles of Marketing 3
EBK 204 Marketing Management 3
EBM 202 Organizational Theory and Behavior 3
EBM 224 Human Resource Management 3
EBM 320 Entrepreneurship and Management of Small Business 3
EBM 493 Business Policy 3


Finance Concentration (also see note above about core option)

EBE 204 Money and Banking 3
EBF 210 Investment Principles 3
EBF 220 Corporate Finance 3
EBF 310 Security Analysis 3
EBF 338 International Financial Markets 3
EBK 101 Principles of Marketing 3
EBM 493 Business Policy 3

Marketing Concentration

EBK 101 Principles of Marketing 3
EBK 201 Consumer Behavior 3
EBK 202 Marketing Research 3
EBK 204 Marketing Management 3
EBK 315 Advertising and Promotion Management 3
EBK 410 Business-to-Business Marketing 3
EBM 493 Business Policy 3

Accounting Concentration (non-CPA)

EBA 201 Intermediate Accounting I 3
EBA 202 Intermediate Accounting II 3
EBA 213 Cost Accounting 3
EBA 314 Federal Taxation of Individuals 3
EBF 220 Corporate Finance 3
EBM 214 Business Law II 3
EBM 493 Business Policy 3

Three approved business electives 9


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COURSE DESCRIPTIONS

ACCOUNTING

EBA 101 Principles of Accounting I
An introduction to the basic concepts of financial analysis and recording. Introduction to the entire accounting cycle through preparation of work sheets and financial statements, special journals, and subsidiary ledgers. Lab may be required. 3 credits.

EBA 102 Principles of Accounting II
A continuation of the concepts and practices introduced in Accounting I. Introduction to partnership and corporate accounting and financial statement analysis. Lab may be required. Prerequisite: EBA 101. 3 credits

EBA 201 Intermediate Accounting I
This course reviews basic accounting theory with an in-depth analysis of the balance sheet and income statement as each pertains to valuation and reporting practices. It places special emphasis on shareholder equity, issues related to income determination, and the preparation and analysis of all financial statements. Emphasis is on reporting practices as promulgated by the leading professional accounting organizations. Prerequisite: EBA 102. 3 credits.

EBA 202 Intermediate Accounting II
This course is a continuation of EBA 201. Topics to be covered include accounting for pensions and leases, preparation of statements from incomplete data, accounting changes and correction of errors, statement of changes in financial position, accounting for inflation, sources of financial information, and analysis of financial statements. Prerequisite: EBA 201. 3 credits.

EBA 213 Cost Accounting
This course covers fundamental principles and procedures of cost determination in manufacturing, service, and not-for-profit organizations. Emphasis is placed upon the concepts and classification of product costs (direct materials, direct labor, and manufacturing overhead), as well as the recording and accumulating of such costs within job order and process cost accounting systems. Prerequisite: EBA 102; co-requisites: EBA 201, 202. 3 credits.

EBA 214 Managerial Cost Accounting
Process costing techniques, utilizing actual, normal, and standard cost, problems of spoilage and waste, costing methods for joint and by-products; relevant costing concepts applied to the area of capital budgeting with its related tax aspects, techniques of discounted cash flow and the ranking of projects; income effects of alternative product costing methods, determination of cost behavior patterns, inventory planning, control and valuation, decentralization and transfer pricing, decision models under conditions of uncertainty. Prerequisite: EBA 213. 3 credits.

EBA 314 Federal Income Taxation of Individuals
This first course focuses on the federal taxation of individuals in the United States. The individual tax formula is explored in depth, concentrating on gross income, deductions, exemptions, tax calculations, and tax credits. Basic tax concepts are covered, such as capital gains and losses, depreciation, depletion, net operating losses, and accounting periods and methods. Prerequisite: EBA 102. Corequisite: EBA 201 or EBA 202. 3 credits.



ECONOMICS

EBE 101 Principles of Macroeconomics
Theoretical models of the economy as a whole show what determines the level of national output, employment, and prices, and how these might be stabilized by the proper fiscal and monetary policies. The course also looks at the mechanisms by which our money supply changes, and considers the benefits and problems associated with international trade. Topics covered include the measurement of GNP, inflation and unemployment; Keynesian and Classical theories of output and price determination; expenditures and money multipliers; the Federal Reserve System; the federal budget and the national debt; and the balance of payments. 3 credits.

EBE 102 Principles of Microeconomics
The course analyzes the behavior of buyers and sellers in product and factor markets. It covers how a capitalist economy determines the allocation of scarce resources to the production and distribution of various goods and services. Supply and demand models are used to explain the determination of: product pricing factor inputs, consequences of government controls. The effect of different types of market structures on price, wages and economic efficiency are also analyzed. 3 credits.

EBE 204 Money and Banking
The course studies the process of financial intermediation in the economy and is primarily focused on the role of money and banking. Topics include the nature of commercial banks and the scope of their operations, the relationship between the banking sector and the other sectors of an economy, the role of the Federal Reserve, and the international financial linkages of an economy. Prerequisites: EBE 101 and 102 or with instructor's permission. 3 credits.

EBE 303 Political Economy of Israel
The unique aspects of the economy of Israel as affected by international, national, and regional political developments with reference to overall economic development, agriculture, industry, the Kibbutz, Moshav, and the private sector. Prerequisite: EBE 101 or EBE 102. 3 credits.

EBE 312 History of Economic Thought
The development of economic thought as related to the changing economic and intellectual environment. Emphasis is on the modern period from Adam Smith to the present, and understanding the origins of contemporary economic concepts. Prerequisites: EBE 101 and 102. 3 credits.

EBE 408 International Trade and Monetary Systems
An intensive examination of modern theories of international commercial policy and the balance of payments mechanism within the international monetary system. Developments in trade theory, the role of international reserves and the use of exchange controls are discussed. Prerequisites: EBE 101, EBE 102 and EBF 101. 3 credits.

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FINANCE

EBF 101 Principles of Finance
A study of the function, theory, and practice of finance in free-market economy. How and where to form a corporate entity to carry on business for profit. Source and use of fund analysis. The forms of long-term financing: stocks, bonds, and retained earning. The relationship between the economic and financial theories of the firm. Cost of capital concepts and measurements. Capital structure of firms and industries are studied. Short-term financing problems. Income statement and balance sheet analysis to determine financial strength, the present value technique, and others to estimate value of assets. Co-requisite: EBE 101 or EBE 102. 3 credits.

EBF 210 Investment Principles
This course is designed to acquaint the student with the principles of investment analysis. The student will learn how to establish appropriate investment objectives, develop strategies to meet objectives, estimate risk-return trade-offs, and evaluate investment performance. Quantitative techniques such as simulation for portfolio composition, regression estimation for risk assessment, and probability theory for optimal decision-making are examined. SEC Regulations are also reviewed. Prerequisite: EBF 101. 3 credits.

EBF 220 Corporate Finance
A study of corporate sources and uses of funds, with emphasis on the financial techniques of selection of assets and the most economical means of financing asset formation. Specific topical coverage includes management of cash, inventories, and receivables, selection of short, intermediate, long term sources of funds, and cost of capital , capital structure, and corporate dividend policy. Problems will be assigned to develop applications of general principles. Prerequisite: EBF 101. 3 credits.

EBF 310 Security Analysis
This course teaches fundamental approaches to analyzing and evaluating corporate securities as used by Wall Street professionals. Emphasis is placed on the special problems encountered in analyzing issues of industrial, transportation, public utility, bank and insurance companies, stressing economic as well as financial considerations. Also explored are the various types of investors, individual and institutional, and their portfolio requirements. Prerequisite: EBF 210. 3 credits.

EBF 338 International Financial Markets
A detailed look at the various international capital and money markets and the securities that forward rates and options. Pertinent cases related to the topics will be assigned as well. Prerequisite: EBF 101. 3 credits.



MARKETING

EBK 101 Principles of Marketing
A study of basic marketing theory and practice. Major topics include analysis of consumer market structure versus industrial market system: product planning; channels of distribution; pricing, promotion, and relevant government regulation. 3 credits.

EBK 201 Consumer Behavior
This course examines marketing from the point of view of various behavioral science concepts, relevant consumer research, and practical marketing applications. The course also examines motivation, personality, perception learning attitude formation, and the importance of group dynamics, social class and culture on behavior in the marketplace. Prerequisite: EBK 101. 3 credits

EBK 202 Marketing Research
An analytical approach to investigating consumer markets and collecting and analyzing relevant marketing information. Topics include problem definition, data collection methods, questionnaire design, editing and coding, statistical analysis, and interpretation and presentation of results. Prerequisite: EBK 101. 3 credits.

EBK 204 Marketing Management
This course helps the student conceptualize the strategic planning process as it relates to the primary determinants of sales and profits. It also helps the student understand in depth the business and ethical problems a marketing manager faces in a global marketing environment and suggests various alternative solutions to these problems. Prerequisite: EBK 101. 3 credits.

EBK 315 Advertising and Promotion Management
A comprehensive study of advertising in the framework of modern business. This course includes the economics, methods, and psychology of advertising with an introduction to copy-writing, layout, media planning and selection, and the proper use of newspapers, magazines, radio and television in an overall advertising campaign. The issues of regulation and ethics are also explored. Prerequisite: EBK 101. 3 credits.

EBK 408 Strategic Marketing Management An in-depth exploration of strategic marketing, such as target marketing, product development, pricing and competitive activity, developed and implemented in a realistic computer-based simulation, within the broader framework of business strategy. Prerequisites: EBK 202, Senior standing. 3 credits.

EBK 410 Business-to-Business Marketing
A managerial approach to marketing decision-making in an industrial market. Topics include relationship building, vendor and value analysis, inventory control, sales forecasting, industrial market planning, market auditing, sales-force planning and channel management. Prerequisite: EBK 101. 3 credits.

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MANAGEMENT

EBM 101 Principles of Management
An introduction to the basic theory and practice of management. Examination of the managerial functions of planning, organizing, staffing, directing and controlling, and analysis of environmental influences on decision-making. Students will use micro-computer programs for business applications. Prerequisite: EBE 101. 3 credits.

EBM 202 Organizational Theory and Behavior
An examination of theories, concepts, and research findings emerging from the various disciplines that study individual and group behavior within organizational systems. Important topics include: work motivation, leadership and social influence, satisfaction, job performance, performance appraisal, group dynamics, communication, and current issues of particular interest. Prerequisite: EBM 101. 3 credits.

EBM 213 Business Law I
Fundamental principles of law of contracts, contracts of guaranty and surety-ship, and the law of sales and secured transactions under the Uniform Commercial Code; the relationship of principal and agent and that of employer and employee; personal property, and bankruptcy. 3 credits.

EBM 214 Business Law II
The legal aspects of the business unit including relations with consumers, partnerships, and corporations as well as commercial paper and banking under the Uniform Commercial Code, and legal principles involving trusts, mortgages, wills, insurance, and estates. Prerequisites: EBM 213. 3 credits.

EBM 224 Human Resource Management
Management and development of personnel, recruitment, selection, and training of employees. Management techniques and productivity factors including fringe benefits, profit-sharing, employee management-labor relations. Prerequisite: EBM 101. 3 credits.

EBM 317 The Social and Governmental Environment of Business
This course intends to explain the environment of business decision-making. It discusses issues with emphasis on the interrelated legal, social, ethical, and political trends confronting business. In addition to dealing with such new governmental programs as those in environmental protection, occupational health and safety, and consumer regulation, it will deal with such traditional topics as anti-trust regulation. Prerequisite: EBE 101 or EBE 102. 3 credits.

EBM 320 Entrepreneurship and Management of Small Businesses
Emphasizes entrepreneurship and successful small business management. Includes legal forms of ownership, franchises, commercial and governmental sponsors, starting or buying a small business, developing and writing a business plan, strategic planning, accounting, and financial considerations. Also covers purchasing and vendor analysis, production and inventory control, risk and insurance planning, human resource management, and marketing and sales. Includes using the computer, and advanced technologies to gain a competitive edge. Special focus on international opportunities for small business. Prerequisites: EBM 101, EBE 101 or EBE 102. 3 credits.

EBM 493 Business Policy
An integrated capstone course focusing on application of case studies to the nature, functions and activities of actual businesses, analyzing objectives, policies, and performance, all in relation to the outside environment. Emphasis is placed on ethical aspects of decision-making. Case studies will be used to develop analytical skills. Knowledge and techniques which have been learned in earlier courses will be applied in this course. Prerequisites: Senior standing. 3 credits.

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