NYSCAS: New York School of Career and Applied Studies

Business Management and Administration Major


The major objective of the Business Department at Touro College is to produce business graduates with the following qualities and skills:
  • critical thinking skills, including the ability to solve problems and make decisions
  • effective communication
  • well-developed interpersonal skills with a strong sense of teamwork, leadership and individual responsibility
  • a well-developed value system
  • an understanding of the American business enterprise in a competitive global economy
  • a working knowledge of computer business applications
  • a capacity for independent study and research
  • specific professional competencies in a functional area of business such as accounting, business management, finance, marketing, information systems, and data communications.

Associate in Science (62-66 credits)

In the Business Management and Administration associate’s degree program, students may concentrate in one of four areas: Accounting, Finance, Management, and Marketing. In order to earn the Associate’s Degree, a student must complete 62 to 66 credits. Students must take appropriate prerequisites where required. Additional one-credit workshops may be added to specific courses.

All Business majors, regardless of concentration, are required to complete the following College Core and Business Base:

Core Requirements: (minimum 24 credits)
GLL110 or 111 Introduction to College Writing (or exemption) 4
GLL121 College Writing I 4
GLL122 College Writing II 4
GLL Literature 3
GHS/GPL American Studies 3
(Various) Ethnic or Judaic Studies 3
GSM 130 College Math(if exempt must take Statistics) 3
GCO 120 Fundamentals of Computers with Microcomputer Applications 4


Required Business Base (minimum 15 credits):

GBA 101 Principles of Accounting I 3
GBA 102 Principles of Accounting II 3
GBE 101 Principles of Macroeconomics* 3
GBE 102 Principles of Microeconomics* 3
GBM 101 Principles of Management 3

*This course counts as liberal arts.

Concentration Requirements

Students should choose one of the following concentrations and complete relevant requirements:

Accounting (18 credits)

This concentration is an intensive program designed to develop a competent junior accountant. The coursework prepares the student to work in industry, in government or in public accounting. It also includes instruction in computerized accounting applications. Courses in business provide skills for career advancement and continuing in a four-year accounting degree program.

GBA 201 Intermediate Accounting I 3
GBA 202 Intermediate Accounting II 3
GBA 213 Cost Accounting 3
GBA 314 Federal Income Taxation of Individuals 3
GBM 213 Business Law 3

One elective from the following:

GBA 209 Financial Statement Analysis 3
GBA 217 Business Taxes 3
GBA 305 Managerial Auditing for Non-CPA students 3
GBA 316 Federal Taxation of Corporations, Partnerships, and Estates 3
GBA 498 Internship 3
GBM 317

GPH 230
Social and Governmental Environment of Business
OR

Business Ethics
3

3
Other Approved Business Electives 3

Finance (18 credits)

This concentration examines the role and operation of the financial sector of the economy. Students develop an understanding of the role of finance in business, and the management of assets and liabilities by both individuals and financial institutions. This concentration is intended to prepare the student for entry-level positions in banking, not-for-profit institutions and finance departments of business enterprises.

GBE 204 Money and Banking 3
GBF 101 Principles of Finance 3
GBF 210 Investment Principles 3
GBF 220 Corporate Finance 3

Two electives from the following:

GBA 209 Financial Statement Analysis 3
GBF 241 Real Estate Principles 3
GBF 310 Security Analysis 3
GBF 338 International Financial Markets 3
GBF 343 Real Estate Finance I 3
GBF 498 Internship 3
GBK 101 Principles of Marketing 3
GBM 213 Business Law I 3

Other Approved Business Electives

Management (18 credits)

The primary objective of this concentration is to offer courses which provide the student with the skills and tools necessary for problem-solving in a business environment. Students are prepared for entry-level supervisory positions in manufacturing, distribution, and service industries.

GBK 101 Principles of Marketing 3
GBM 224 Human Resources Management 3
GBM 320 Entrepreneurship and Management of Small Business 3

Three Electives from the following:

GBA 209 Financial Statement Analysis 3
GBF 101 Principles of Finance 3
GBK 204 Marketing Management 3
GBM 202 Organizational Theory and Behavior 3
GBM 213 Business Law I 3
GBM 310 Multinational Business Management 3
GBM 498 Internship in Management 3
GCA 306 Event Management 3
GHS 343 American Labor History 3
Other Approved Business Electives

Marketing (18 credits)

In this concentration students will learn concepts and develop skills in marketing, promotion, advertising, and buying. Students specializing in this concentration may find employment in advertising, public relations, marketing management, marketing research, sales and retailing.

GBK 101 Principles of Marketing 3
GBK 201 Consumer Behavior 3
GBK 204 Marketing Management 3

Three Electives from the following:

GBK 202 Marketing Research 3
GBK 310 Retail Management and Merchandising 3
GBK 315 Advertising and Promotion Management 3
GBK 340 International Marketing Management 3
GBK 351 Direct Marketing 3
GBK 498 Internship 3
GBM 213 Business Law I 3
GBM 320 Entrepreneurship and Management of Small Businesses 3
GCA 306 Event Management 3
GHS 343 American Labor History 3
Other Approved Business Electives

Bachelor of Science (120 credits including 60 credits in liberal arts)

Core Requirements ((minimum 36 credits):

GLL110 or 111 Introduction to College Writing (or exemption) 4
GLL121 College Writing I 4
GLL122 College Writing II 4
GLL Literature (2 courses) 6
GHS/GPL American Studies (2 courses) 6
(Various) Ethnic or Judaic Studies 3
GSM130 College Mathematics(if exempt, must take Statistics) 3
GSB/GSC/GSP/GSS Science 3 or 4
GCO120 Fundamentals of Computers with Microcomputer Applications 4
GCA Speech* 3
* The following courses meet the Speech requirement: GCA 100, 101,127 and 215.

Required Business Base (minimum 27 credits):

All Business majors on the baccalaureate level regardless of concentration are required to complete the following Business Base:

GBA 101/103 Principles of Accounting I/ Workshop 3+1
GBA 102/104 Principles of Accounting II/ Workshop 3+1
GBE 101 Principles of Macroeconomics 3
GBE 102 Principles of Microeconomics 3
GBF 101 Principles of Finance 3
GBM 101 Principles of Management 3
GBM 213 Business Law I 3
GBM 493 Business Policy 3
GSM 261 Statistics 3

Concentration Requirements: Students must choose one concentration from the following.

Accounting (27 credits)

Accounting plays a significant role in our social and economic system. Decision-makers use accounting procedures to show how resources were used. The accounting concentration is designed for students who are interested in careers in industry or government accounting, and for students who intend to work for advanced degrees in business and law.

Accounting Concentration:

GBA 201 Intermediate Accounting I 3
GBA 202 Intermediate Accounting II 3
GBA 213 Cost Accounting 3
GBA 314 Federal Income Taxation of Individuals 3
GBF 220 Corporate Finance 3
GBM 214 Business Law II 3

Three electives from the following:

GBA 209 Financial Statement Analysis 3
GBA 214 Managerial Cost Accounting 3
GBA 217 Business Taxes 3
GBA 302 Government & Not-For-Profit Accounting 3
GBA 305 Managerial Auditing for non-CPA 3
GBA 316 Federal Taxation of Corporation, Partnerships and Estates 3
GBK 101 Principles of Marketing 3
GBM 202 Organizational Theory and Behavior 3
GBM 317

GPH 230

GBM 320

GCO 162
Social and Governmental Environment of Business OR
Business Ethics

Entrepreneurship and Management of Small Businesses
Advanced Survey of Business Applications

3

Other Approved Business Electives:

GBA 308 Auditing* 3
GBA 301 Advanced Accounting* 3
GBA 451 Contemporary Accounting Problems* 3
GBA 302 Government and Not-for-Profit Accounting 3
*These courses are not generally offered in New York School of Career and Applied Studies. With permission, students may enroll in these courses through the Lander Colleges of Arts and Sciences. Students pursuing the CPA track are required to maintain a 3.0 GPA in accounting courses, a 2.5 GPA overall, and earn a grade of at least B- on the accounting screening examination. Please note that completion of a registered 150 hour curriculum is required of all applicants for licensure as a CPA. Students may fulfill the requirement by completing a MS in Accounting at Touro or elsewhere.

Finance (27 credits)

Finance is concerned with the interpretation of financial documents, the acquisition and the allocation of funds. This concentration is offered to students who are interested in preparing for a career in public, private, or government service. The required courses listed for the Finance concentration include the preparation for the theory portion of the national Chartered Financial Analyst (CFA) examination of the Institute of Chartered Financial Analysts. Graduates are employed in the private sector (e.g., commercial banking, investment banking) and in the public sector (e.g., U.S. government, Federal Reserve).

Finance Concentration:

GBE 204 Money and Banking 3
GBF 210 Investment Principles 3
GBF 220 Corporate Finance 3
GBF 310 Security Analysis 3
GBF 338 International Financial Markets 3
GBK 101 Principles of Marketing 3

Three electives from the following:

GBA 209 Financial Statement Analysis 3
GBE 408 International Trade & Monetary Systems 3
GBF 321 Portfolio Analysis 3
GBF 330 Financing of For-Profit and Not-for-Profit Startups 3
GBF 343 Real Estate Finance I 3
GBF 410 Seminar in Options Trading 3
GBF 437 International Commodities Trading 3
GBF 498 Internship in Finance 3
GBM 214 Business Law II 3
GBM 320 Entrepreneurship and Management of Small Businesses 3
GCO 162 Advanced Survey of Business Applications 3
GPH 230

GBM 317
Business Ethics
OR
Social and Governmental Environment of Business
3
Other Approved Business Electives

Management (27 credits)

Management is a dynamic intellectual discipline concerned with the solution of problems and the improvement of business operations using specialized knowledge, skills and systematic analysis. Students majoring in fields other than business also find management courses attractive as preparation for leadership in diverse settings such as private not-for-profit enterprises and governmental agencies.

Graduates of the program are employed in family-owned businesses, large corporations, government agencies and health related institutions. They work as general managers, managers of functional units, product or service managers, administrators, supervisors, strategic planners, human resource specialists, and in a variety of entry-level jobs in functional departments. The concentration is suited to people whose long-range goals include career advancement to middle- and upper-level management positions.

Management Concentration:

GBF 220 Corporate Finance 3
GBK 101 Principles of Marketing 3
GBK 204 Marketing Management 3
GBM 202 Organizational Theory and Behavior 3
GBM 224 Human Resources Management 3
GBM 320 Entrepreneurship and Management of Small Business 3

Three electives from the following:

GBA 209 Financial Statement Analysis 3
GBE 408 International Trade and Monetary Systems 3
GBF 330 Financing of For-Profit and Not-for-Profit Startups 3
GBM 214 Business Law II 3
GBM 310 Multinational Business Management 3
GBM 420 Internet Research Methods for Business 3
GBM 422 Management of Human Services Agencies 3
GBM 498 Internship in Management 3
GCA 306 Event Management 3
GHS 343 American Labor History 3
GBM 317

GPH 230
Social and Governmental Environment of Business
OR

Business Ethics
3
Other approved Business electives

Marketing (27 credits)

The field of marketing encompasses advertising, consumer behavior, marketing research and marketing management. Students in marketing may find employment in advertising, public relations, marketing management, marketing research, sales, and retailing.

Marketing Concentration:

GBK 101 Principles of Marketing 3
GBK 201 Consumer Behavior 3
GBK 202 Marketing Research 3
GBK 204 Marketing Management 3
GBK 315 Advertising and Promotion Management 3
GBK 408

GBK 410
Strategic Marketing Management
OR
Business to Business Marketing
3

Three of the following:

GBA 209 Financial Statement Analysis 3
GBK 310 Retail Management and Merchandising 3
GBK 330 Sales Force Management and Personal Selling 3
GBK 340 International Marketing Management 3
GBK 351 Direct Marketing 3
GBK 498 Internship in Marketing 3
GBM 320 Entrepreneurship and Management of Small Business 3
GCA 306 Event Management 3
GHS 343 American Labor History 3
GBM 317

GPH 230
Social and Governmental Environment of Business
OR
Business Ethics
3
Other Approved Business electives

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