NYSCAS: New York School of Career and Applied Studies

Business Management and Administration Major


BUSINESS MANAGEMENT AND ADMINISTRATION MAJOR

The major objective of the Business Department at Touro College is to produce business graduates with the following qualities and skills:

  • critical thinking skills, including the ability to solve problems and make decisions
  • effective communication
  • well-developed interpersonal skills with a strong sense of teamwork, leadership and individual responsibility
  • a well-developed value system
  • an understanding of the American business enterprise in a competitive global economy
  • a working knowledge of computer business applications
  • a capacity for independent study and research
  • specific professional competencies in a functional area of business such as accounting, business management, finance, marketing, information systems, data communications, and office technology

Associate in Science in Business Management and Administration (62-66 credits)

 

In the Business Management and Administration associate's degree program, students may study in one of five areas: Accounting, Finance, Management, Marketing and Office Technology. In order to earn the Associate's Degree, a student must complete 62 to 66 credits. Students should carefully note where prerequisites are required in order to take specific courses. Additional one-credit workshops may be added to specific courses.

All Business majors, regardless of concentration, are required to complete the following College Core and Base:

 

Core Requirements: (28 credits)

GLL110/111 Introduction to College Writing 4
GLL121 College Writing I 4
GLL122 College Writing II 4
GLL Literature 3
GHS/GPL American Studies 3
(Various) Ethnic or Judaic Studies 3
GSM13032 College Math 3
GCO 101, 103 or 120 Introductory Computer Course 4


Required Business Base (16 credits):

GBM 100 Introduction to American Business 4
GBA 101 Principles of Accounting I 3
GBA 102 Principles of Accounting II 3
GBE 101 Principles of Macroeconomics* 3
GBM 101 Principles of Management 3

 

*This course counts as liberal arts.

 

Concentration Requirements

Students should choose one of the following concentrations and complete relevant requirements:

Accounting (18 credits)

This concentration is an intensive program designed to develop a competent junior accountant. The coursework prepares the student to work in industry, in government or in public accounting. It also includes instruction in computerized accounting applications. Courses in business provide skills for career advancement and continuing in a four-year accounting degree program.

GBA 201 Intermediate Accounting I 3
GBA 202 Intermediate Accounting II 3
GBA 213 Cost Accounting 3
GBA 314 Federal Income Taxation of Individuals 3
GBA 498 Internship in Accounting or Approved Elective*** 3
GBM 213 Business Law I 3

***One-credit courses taken in conjunction with business courses will be counted toward elective credits.

Finance (18 credits)

This concentration examines the role and operation of the financial sector of the economy. Students develop an understanding of the role of finance in business, and the management of assets and liabilities by both individuals and financial institutions. This concentration is intended to prepare the student for entry-level positions in banking, not-for-profit institutions and finance departments of business enterprises.

GBE 204 Money and Banking 3
GBF 101 Principles of Finance 3
GBF 210 Investment Principles 3
GBF 220 Corporate Finance 3
Two Approved Business Electives 6

Recommended Electives Include:

GBF 310 Security Analysis
GBF 498 Internship in Finance
GBK 101 Principles of Marketing

Management (18 credits)

The primary objective of this concentration is to offer courses which provide the student with the skills and tools necessary for problem-solving in a business environment. Students are prepared for entry-level supervisory positions in manufacturing, distribution, and service industries.

GBK 101 Principles of Marketing 3
GBM 224 Human Resources Management 3
GBM 320 Entrepreneurship and Management of Small Business 3
Three Approved Business Electives 9

Recommended Electives Include:

GBA 209 Financial Statement Analysis
GBF 101 Principles of Finance
GBK 204 Marketing Management
GBM 213 Business Law I
GBM 498 Internship in Management

Marketing (18 credits)

In this concentration students will learn concepts and develop skills in marketing, promotion, advertising, and buying. Students specializing in this concentration may find employment in advertising, public relations, marketing management, marketing research, sales and retailing.

GBK 101 Principles of Marketing 3
GBK 201 Consumer Behavior 3
GBK 204 Marketing Management 3
Three Approved Business Electives 9

Recommended Electives Include:

GBK 202 Marketing Research
GBK 310 Retail Management and Merchandising
GBK 315 Advertising Management
GBK 498 Internship in Marketing

GBM 320 Entrepreneurship and Management of Small Business

Office Technology (22 credits)

This concentration consists of courses which apply business management and theories to technological office procedures, including communications, operations and supervision of office personnel. It examines theory and practice related to the impact of computers on the business environment. Students who successfully complete this concentration may be employed in administrative services, secretarial services and office management as administrative assistants, word processors, receptionists and office managers.

GBU 120 Business Communications 4
GBM 227 Principles of Office Technology 3
GCO 110 Electronic Document Processing I 4
GCO 111 Electronic Document Processing II 4
GCO 130 Survey of PC Applications 4
One Approved Business Elective 3

Recommended Electives Include:

GBA 217 Business Taxes
GBM 213 Business Law I
GBM 224 Human Resources Management

Bachelor of Science in Business Management and Administration (120 credits)

Core Requirements (40 credits):

GLL110/111 Introduction to College Writing 4
GLL121 College Writing I 4
GLL122 College Writing II 4
GLL Literature (2 courses) 6
GHS/GPL American Studies (2 courses) 6
(various) Ethnic or Judaic Studies 3
GSM130 College Mathematics 3
GSM 140 Statistics 3
GCO 101, 103 or120 Introductory Computer course 4
GCA Speech* 3

* The following courses meet the Speech requirement: GCA 100, 101, 126, 127 and 215.

 

Required Business Base (24 credits):

All Business majors on the baccalaureate level regardless of concentration are required to complete the following Business Base:

GBA 101 Principles of Accounting I 3
GBA 102 Principles of Accounting II 3
GBE 101 Principles of Macroeconomics 3
GBE 102 Principles of Microeconomics 3
GBM 101 Principles of Management 3
GBM 213 Business Law I 3
GBF 101 Principles of Finance 3
GBM 493 Business Policy 3

 

Concentration Requirements: Students must choose one concentration and complete 27 credits.

Accounting (27 credits)

Accounting plays a significant role in our social and economic system. Decision-makers use accounting procedures to show how resources were used. The accounting concentration is designed for students who are interested in careers in industry or government accounting, and for students who intend to work for advanced degrees in business and law.

 

Accounting Concentration:

GBA 201 Intermediate Accounting I 3
GBA 202 Intermediate Accounting II 3
GBA 213 Cost Accounting 3
GBA 314 Federal Income Taxation of Individuals 3
GBF 220 Corporate Finance 3
GBM 214 Business Law II 3

 

Three electives from the following: 9

GBA 209 Financial Statement Analysis
GBA 214 Managerial Cost Accounting
GBA 316 Federal Taxation of Corporation, Partnerships and Estates
GBK 101 Principles of Marketing
GBM 202 Organizational Theory and Behavior
GCO 148 Advanced Computer Business Applications
GBM 317

GPH 230
Social and Governmental Environment of Business
OR

Business Ethics

Any other Accounting or Management course approved by the Department Chair or Dean.

 

General Electives (29 credits must be in Liberal Arts)

 

Please note: If the student wishes to take the CPA exam, the following courses are required:

GBA 316 Federal Taxation of Corporations, Partnerships, and Estates
GBA 308 Auditing
GBA 301 Advanced Accounting
GBA 451 Contemporary Accounting Problems
GBA 302 Government and Not-for-Profit Accounting

 

These courses are not generally offered in New York School of Career and Applied Studies. With permission, students may enroll in these courses through the Lander Colleges of Arts and Sciences. Students pursuing the CPA track are required to maintain a 3.0 GPA in accounting courses, a 2.5 GPA overall, and earn a grade of at least B- on the accounting screening examination.

Finance (27 credits)

Finance is concerned with the interpretation of financial documents, the acquisition and the allocation of funds. This concentration is offered to students who are interested in preparing for a career in public, private, or government service. The required courses listed for the Finance concentration include the preparation for the theory portion of the national Chartered Financial Analyst (CFA) examination of the Institute of Chartered Financial Analysts. Graduates are employed in the private sector (e.g., commercial banking, investment banking) and in the public sector (e.g., U.S. government, Federal Reserve).

Finance Concentration:

GBE 204 Money and Banking 3
GBF 210 Investment Principles 3
GBF 220 Corporate Finance 3
GBF 310 Security Analysis 3
GBF 338 International Financial Markets 3
GBK 101 Principles of Marketing 3

 

Three electives from the following: 9

GBE 408 International Trade and Monetary Systems
GBF 321 Portfolio Analysis
GBF 410 Seminar in Options Trading
GBF 420 Commodity Trading
GBF 498 Internship in Finance
GCO 148 Advanced Computer Business Applications
GPH 230

GBM 317
Business Ethics
OR
Social and Governmental Environment of Business

Any other Finance or Business course approved by Department Chair or Dean

General Electives (29 credits of these credits must be in Liberal Arts)

Management (27 credits)

Management is a dynamic intellectual discipline concerned with the solution of problems and the improvement of business operations using specialized knowledge, skills and systematic analysis. Students majoring in fields other than business also find management courses attractive as preparation for leadership in diverse settings such as private not-for-profit enterprises and governmental agencies.

 

Graduates of the program are employed in family-owned businesses, large corporations, government agencies and health related institutions. They work as general managers, managers of functional units, product or service managers, administrators, supervisors, strategic planners, human resource specialists, and in a variety of entry-level jobs in functional departments. The concentration is suited to people whose long-range goals include career advancement to middle- and upper-level management positions.

 

Management Concentration:

GBF 220 Corporate Finance 3
GBK 101 Principles of Marketing 3
GBK 204 Marketing Management 3
GBM 202 Organizational Theory and Behavior 3
GBM 224 Human Resources Management 3
GBM 320 Entrepreneurship and Management of Small Business 3

 

Three electives from the following: 9

GBA 209 Financial Statement Analysis
GBE 408 International Trade and Monetary Systems
GBM 310 Multinational Business Management
GBM 422 Management of Human Service Agencies
GBM 498 Internship in Management
GCO 148 Advanced Computer Business Applications
GBM 317

GPH 230
Social and Governmental Environment of Business
OR

Business Ethics

Any other Management or Business course approved by the Department Chair or Dean

General Electives: (24 credits must be in Liberal Arts)

Marketing (27 credits)

The field of marketing encompasses advertising, consumer behavior, marketing research and marketing management. Students in marketing may find employment in advertising, public relations, marketing management, marketing research, sales, and retailing.

 

Marketing Concentration:

GBK 101 Principles of Marketing 3
GBK 201 Consumer Behavior 3
GBK 202 Marketing Research 3
GBK 204 Marketing Management 3
GBK 315 Advertising Management 3
GBK 408

GBK 410
Strategic Marketing Management
OR
Business to Business Marketing
3

 

Three of the following: 9

GBA 209 Financial Statement Analysis
GBK 310 Retail Management and Merchandising
GBK 330 Sales Force Management and Personal Selling
GBK 340 International Marketing Management
GBK 351 Direct Marketing
GBK 498 Internship in Marketing
GBM 320 Entrepreneurship and Management of Small Business
GCO 148 Advanced Computer Business Applications
GBM 317

GPH 230
Social and Governmental Environment of Business
OR
Business Ethics

 

Any other Marketing or Business course approved by the Department Chair or Dean

General Electives: (27 credits must be in Liberal Arts)


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